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Modern Marketing: Engaging New Customers with New Media & New Technologies
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Course Description
Marketing in the digital age is moving from advertising to engagement, from one-way media to interactive social media. If your business doesn’t adapt, you not only risk losing current customers, but may not be able to attract a new generation of customers.
In this course, you will learn how to solidify a strategy to attract and keep customers using the most cost-effective and engaging tactics. With peer business owners, you will participate in hands-on activities and achieve milestones such as:
- Targeting new markets with new media and technologies, such as Twitter and Facebook
- Developing a strong digital marketing strategy supported by practical tactics, including Search Engine Optimization (SEO) and paid search
- Analyzing data using tools such as Google Analytics, and making business decisions based on this analysis
This course is part of the Business Owner Academy, a curriculum of courses open only to owners of companies generating up to $25 million in annual revenue.
Instructor - Kelly Cutler
Kelly is Co-Founder and CEO of Marcel Media, a Chicago-based, award-winning, interactive advisory firm that delivers world-class SEO, SEM, Social Media, and Analytics solutions to clients including Ryland Homes, HUB International, DePaul University, and NorthShore University HealthSystem. Under Ms. Cutler’s leadership, Marcel Media has evolved into one of Inc. 5000’s fastest growing private companies, a national Stevie Award Winner, and a Google Analytics Authorized Consultant. A certified Google Ad Words professional and University of Chicago New Entrepreneur Program instructor, Ms. Cutler is an active member of the Young Entrepreneurs Organization, Chicago Internet Marketing Association, and SEMPO. She has been noted or quoted by Crain's Chicago Business, the Chicago Tribune, the Chicago Sun Times, Entrepreneur Magazine, MSN, The Register (UK), Startup Nation, Direct Marketing News and Inc. Magazine. A rising star and leader in the interactive marketing industry, Ms. Cutler is very involved in the SEO/SEM community, speaking at numerous events across the country.
