Kevin Walters, a New York small business owner, grew revenues for his restaurant and jazz club by using word-of-mouth marketing techniques at a time when many dining and nightlife establishments in the city are struggling.

He decided to hold strategically targeted events during off-hours, and offer group discounts to draw customers who wouldn't normally patronize his restaurant, Creole—and who, in turn, would talk up the restaurant to their friends.

Read more about Walter's success and viral marketing techniques in this recent Crain's Chicago article.

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